Austin Elling's picture

Austin Elling is the Director of Marketing at Metalcraft. Austin leads the Metalcraft in various marketing avenues including print, search, content and social media marketing.

Latest posts from Austin Elling


4 Websites That Will Make You A Guru at Barcode Tags

Even though barcodes were an early application of computer technology, users, potential users,and the general public still have questions about the common (and the not so common) barcode. With that in mind, the following websites may help to throw some light on the many aspects of the subject.

Read more

Battery Free Sensor Tags Offer Low Barrier To Sensing Applications

Increasingly, the market demand for RFID sensors is being recognized by businesses in all sectors of our economy. Passive RFID is morphing into a powerful way to communicate sensor information and data.

Read more

3 Tricks for Applying Asset Tags That Stick For Years

Ok, so you have equipment and assets and you don't want to worry about the tags falling or peeling? Lets walk through the 3 Metalcraft tips that will ensure a good bond.

Read more

New Metalcraft Product Catalog

We just released our new product guide which highlights all our great products including the Flex Hard Tag, Univers

Read more

Returnable Asset Tracking - Containers, Pallets & Totes

Returnable containers, pallets, and other mobile assets are vital to a company's inventory management and delivery fulfillment processes.

Whether its plastic, metal or RFID watch the video to see the Metalcraft asset tagging products that help ensure accurate tracking and return of these items.

Read more

Durable Labels: The Superheroes of the Label World

Ever thought of durable asset labels as heroes?

Consider their super strength, their incredibly tough skin, their super-photographic memory, and their invulnerability to freezing temperatures and searing heat.

A description of a superhero? Absolutely.

What is the basic hallmark of a superhero’s existence? Durability when facing the odds. Superman, Wonder Woman, and Spiderman plus others meet a challenge and get a job done. And so do super labels: durable labels.

And, really now, how many times could they save you from impending disaster?

Let’s see.

Read more

Totes Ready - How Casey's Improved Their Distribution Using Durable Labels

A thin profit margin in the convenience store business puts extra pressure on inventory control, so individual Casey’s General Stores hold no inventory. Instead, delivered items are placed directly on the shelf space. The publicly-owned chain’s nearly 2,000 stores place orders which are filled in weekly shipments across 14 Midwestern states from 600,000 square feet of distribution center space in Iowa and Indiana.

Read more